When you’re running an article marketing campaign and need a lot of content, outsourcing the work to a freelance auction-style site might seem like a good idea. Unfortunately, there are some drawbacks to outsourcing your articles in this way, some of which I will highlight here.
Disclosure of confidential information about your company
If you want freelancers to post your articles to directories, you must give them your username and password. You need to think about whether this is a good idea. Even if you’re happy with their service, you don’t know much about them, and in today’s world, you can never be too careful.
You will probably spend more time explaining your guidelines than writing them yourself.
Without the benefit of a one-to-one relationship with your freelance writer, they’ll keep posting your job. Even if they can write, their communication skills can be poor. Sometimes you explain yourself over and over. This is not only time consuming, but also very frustrating.
can turn out expensive
This method of hiring freelance writers is cheap. You can get items for $1.00 or less. However, you get what you pay for. Again, hiring a writer this way can be time consuming and your time is money.
First you have to post your work and then freelancers bid on your projects. You should read their posts, profiles and comments. This is not a quick process. It’s like flipping through a stack of resumes.
Once you hire a freelancer, they may not be able to complete the project in the allotted time or at all. Sometimes they disappear. Other times you may not like their work and have to ask them to rewrite it. You may have to start all over again. Of course you can give them a bad rating, but by then it’s a waste of time, is it worth it?
The writer is most likely not fluent in English
English may be a new language or their native language, but that does not guarantee that their spelling and grammar are correct. If English is their second language, they often have problems with proper sentence structure, and using phrases can make writing much more difficult.
If you can’t read an article, quickly proofread and edit it, then you shouldn’t be using an auction-type site.
Freelancers may not understand how to talk to their target audience.
To make money on a freelance auction style site, a writer has to achieve a lot of content in a short period of time to become famous. If they don’t have time to research your target market, they’ll just assume it. Or maybe they don’t know your market as well as you do.
quality issues
Anyone can call themselves a writer. Usually this happens because someone thinks they are a good writer, when they are not. Writing for the web is having a blowout, but not everyone has it.
Content may not flow in a logical way. They should not divide the article into sections for ease of reading. They may not be informed about how keywords can benefit an article.
Now you are aware of the potential problems of outsourcing with an auction style freelance website. The next time you need to write articles for your article marketing campaign, look for a professional writing service. Better yet, look for alternatives to auction-style freelance sites.
